Fashion · SilkRoute Co.
D2C Saree Brand
2.5M Reach
8.2% Engagement
45 Creators
Connected a D2C saree brand with fashion models and micro-influencers for try-on reels driving 3x ROAS.
D2C Saree Brand Campaign
SilkRoute Co., a D2C saree brand, needed authentic try-on content to drive online sales during the festive season.
Challenge
Limited social proof and high cart abandonment on new product launches.
Strategy
- Matched 45 fashion micro-influencers and models
- Try-on reel format with trending audio
- Geo-targeted creators in Tier 1 and Tier 2 cities
Results
- 2.5M total reach
- 8.2% engagement rate
- 3x ROAS on Meta ads using UGC repurposing