Creator Economy Research & Data
Original benchmarks on influencer pricing, engagement, and campaign performance in India — compiled from the BrandGrowAgency network of 50,000+ creators. Free to cite with attribution.
Latest reports
Each report includes headline benchmarks, data tables, methodology, and a suggested citation.
17 July 2026
India Influencer Pricing Report 2026
What Instagram and YouTube creators actually charge in India — per-Reel, per-post, and per-video benchmarks across nano, micro, macro, and celebrity tiers, by niche and city.
17 July 2026
India Creator Engagement Benchmarks 2026
Engagement-rate benchmarks for Indian Instagram and YouTube creators by follower tier and niche — plus the red-flag thresholds that signal bought followers.
For journalists and researchers
All benchmarks on this page are free to cite with attribution to BrandGrowAgency and a link to the source report. For interviews, custom data cuts by niche or city, or embargoed access to upcoming reports, email hello@brandgrowagency.com.
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