Instagram Reel0:32
89K
2.4K
18K
@priyasharma
Festive saree try-on haul
SilkRoute Co. · 1.2M views
#sareestyle#festivefit
Industries
Vertical-specific creator programs
Playbooks adapted for category regulations, purchase cycles, and content formats that convert.
- Brands served
- 500+
- Creators
- 50K+
- Campaigns
- 2000+
- Views delivered
- 100M+
Industry context
Problems we see across categories
Most brands come to us after hitting one of these walls in-house.
Wrong creator fit
Follower count without audience overlap wastes budget on vanity metrics.
Slow turnaround
Manual outreach and approvals stretch launch timelines past product windows.
No usage clarity
Ambiguous content rights block paid amplification and ad reuse.
Fragmented reporting
Reach screenshots in WhatsApp groups don't tie back to revenue.
Fake engagement
Bot followers and engagement pods inflate costs without conversions.
Regional gaps
National campaigns miss vernacular audiences that drive tier-2 sales.
Content inconsistency
Creators miss brand guidelines without structured briefs and QA.
Payment delays
Late creator payouts damage relationships and future campaign quality.
Live content
Category content — fashion & beauty Reels
Autoplay samples — fashion try-ons, GRWM, unboxings, recipes, and UGC wear tests across Instagram, YouTube, Josh, and Moj.
Instagram Reel0:24
210K
5.1K
45K
@sneha.style
Office-to-dinner transition look
Nykaa Fashion · 3.4M views
#ootd#transition
Moj0:35
38K
890
@kavyafashion
Store walk-through — new collection drop
Meesho · 520K views
#storevisit#meesho
12+ formats tracked · Browse creator portfolios
Industries we work with
D2C Brands
Growth-focused creator campaigns built for direct-to-consumer brands optimizing CAC and LTV.
Fashion & Beauty
Connect with fashion and beauty creators for try-ons, hauls, GRWM, and product launches.
FMCG
Mass-reach nano-micro activations and regional creator campaigns for FMCG brands.
FinTech
Trust-building creator content for fintech apps, insurance, and investment platforms.
EdTech
Educational creators and thought leaders driving app installs and course enrollments.
Health & Wellness
Fitness trainers, nutritionists, and wellness creators for authentic health brand campaigns.
Food & Beverage
Food bloggers, chefs, and lifestyle creators driving trial and repeat purchase.
Travel & Hospitality
Travel creators and vloggers showcasing destinations, hotels, and experiences.
Approach
Category launch framework
Same operational rigor — adapted creative and compliance per vertical.
- Step 01
Brief & goals
Category, budget, KPIs, and content direction aligned with your brand team.
- Step 02
Creator shortlist
Vetted creators scored on audience fit, content quality, and past campaign performance.
- Step 03
Negotiation & contracts
Rates, usage rights, timelines, and deliverables locked before production starts.
- Step 04
Production & review
Drafts reviewed against brand guidelines with revision rounds built into the schedule.
Industry FAQ
Running campaigns in a regulated category?
We adapt briefs and creator contracts for fintech, health, and FMCG compliance.