BrandGrow Agency

Influencer marketing · India

BrandGrowAgency

Hire creators who convert — or get paid for the Reels you already make

Brands shortlist nano and micro talent for Instagram, UGC, and always-on campaigns. Creators under 50K land real deals with clear briefs, disclosure, and on-time payouts — not ghost DMs.

  • Hire nano & micro
  • UGC for Meta ads
  • Creator brand deals
  • ASCI-safe campaigns
  • ROI reporting
Creators
50K+
Brands
500+
Campaigns
2K+
Core ICP tier
1K–50K
Avg. ROAS
3.8x
Launch time
9 days
Fashion creator filming a brand collaboration

Influencer campaign

@priyasharma · Fashion · 125K

Beauty creator GRWM content for D2C brandUGC · Beauty
Campaign performance dashboard

Live campaign

2.4M

Reach

8.7%

Eng.

4.8x

ROAS

Reels & Shorts

Reels & Shorts

Paid social

Tech reviews

Tech reviews

Unboxings

Brand stories

Brand stories

Always-on

01Brief02Match03Produce04Launch05Report

Trusted by D2C and enterprise brands

MeeshoMamaearthboAtSugarNykaaFlipkartSwiggyTitanDaburLenskart
Brands served
500+
Creators in network
50K+
Campaigns executed
2000+
Views delivered
100M+

Need creators for a launch in the next 30 days?

Nano/micro shortlists for Indian D2C — Instagram Reels, UGC for ads, clear usage rights.

Two ICPs. One marketplace.

D2C teams hire for CAC and creative volume. Creators show up for reach, rates, and deals that pay.

Brand campaign planning
For brands

Hire nano, micro & UGC creators in India

Stop guessing on follower count. Match by niche and city, brief for tip-led Reels, lock usage rights, and track ROI — the searches behind “hire influencers India” and “UGC for ads.”

Creator filming a Reel
For creators · 1K–50K+

Land brand deals — even before you go viral

Media kit, clear rates, ASCI disclosure, and a deal tracker so you’re not chasing payments in WhatsApp. Built for Instagram creators who want income, not growth hacks.

Creator under 50K looking for paid Reels?

Apply once — media kit, deal tracker, and brands that actually pay.

Platforms we activate onInstagramYouTubeLinkedInTwitter/XSnapchatJoshMojShareChatWhatsApp Status

The mess Trends searches are really about

“Views down,” “brand deals,” “hire influencers,” “influencer ROI” — same market, different side of the table.

  • Nano/micro + UGC briefed for retention and ad reuse
  • Creators matched to paid briefs with rate and usage clarity
  • Deals, approvals, and payouts in one tracker
  • ASCI-safe #ad / Paid partnership baked into briefs
  • Reporting finance can argue with — not vanity likes
  • Always-on roster so creator spend compounds CAC

Programs

Campaign programs for every stage

Scope depends on creator tier, deliverables, and usage rights. Enquire for a tailored proposal.

ProgramNext stepBest forTimeline
StarterGet a quoteNano & micro activations, UGC packs7–10 days
GrowthEnquireMulti-creator campaigns, always-on programs2–4 weeks
EnterpriseGet a quoteMacro, celebrity, and pan-India rolloutsCustom
UGC StudioEnquireProduct demos, testimonials, unboxings5–7 days
Always-onGet a quoteMonthly reel drops, seasonal refreshesRolling
Launch sprintEnquireProduct launches with 30–80 creators10–14 days

Ready to scope your campaign? Get a quote

How it works

Brand hiring and creator deals stay on separate rails — so search intent doesn’t get mixed.

For brands

  1. 1. Share your brief

    Offer, cities, nano/micro vs UGC, usage window.

  2. 2. Review matched creators

    1K–50K+ Instagram talent ranked by niche fit.

  3. 3. Track CPA & creative

    Codes, UTMs, and which Reels deserve ad spend.

For creators

  1. 1. Build your profile

    Niche, Insights screenshots, rates, media kit.

  2. 2. Get matched to paid briefs

    Brand deals and UGC — not endless unpaid barter.

  3. 3. Deliver, disclose, get paid

    ASCI-safe posts, approvals, on-time payouts.

Platform

Creator discovery and campaign management

Search, filter, and shortlist creators with match scores based on audience fit and performance history.

Campaign

Summer collection launch

Matched creators

Priya Sharma

Priya Sharma

Fashion · 125K

94%
Ananya Reddy

Ananya Reddy

Beauty · 89K

89%
Rahul Verma

Rahul Verma

Tech · 450K

97%

In-house vs. working with us

CapabilityBrandGrowAgencyTypical in-house
Creator sourcing50K+ vetted networkManual DMs & spreadsheets
Match scoring30+ parameter scoringFollower count only
Contracts & payoutsManaged end-to-endAd-hoc WhatsApp deals
ReportingLive dashboard + weekly deckScreenshots post-campaign
Reels & Shorts productionUGC studio + creator networkOne-off freelancer edits
Whitelisting / Spark AdsSetup + ROAS trackingOrganic-only, no paid sync
Regional languages18K+ vernacular creatorsEnglish/Hindi only
Content rights archiveCentralized usage libraryLost in email threads

Network

Creators across every category

Nano to celebrity tier — vetted for brand safety, Reels quality, and engagement authenticity.

All — sample Reels & Shorts

Festive saree try-on haul
Instagram Reel0:32
89K
2.4K
18K

@priyasharma

Festive saree try-on haul

SilkRoute Co. · 1.2M views

#sareestyle#festivefit
Vitamin C serum AM routine
Instagram Reel0:28
62K
1.8K
12K

@ananyabeauty

Vitamin C serum AM routine

GlowNest · 890K views

#grwm#skincare
TWS earbuds unboxing + sound test
YouTube Short0:45
145K
4.2K

@rahultech

TWS earbuds unboxing + sound test

boAt · 2.1M views

#unboxing#earbuds
15-min paneer tikka wrap recipe
Instagram Reel0:38
48K
920
22K

@meeraeats

15-min paneer tikka wrap recipe

Swiggy Instamart · 650K views

#quickrecipe#foodreel
HIIT finisher — 60 sec challenge
YouTube Short0:59
31K
680

@arjunfit

HIIT finisher — 60 sec challenge

Cult.fit · 420K views

#hiit#fitnesschallenge
Office-to-dinner transition look
Instagram Reel0:24
210K
5.1K
45K

@sneha.style

Office-to-dinner transition look

Nykaa Fashion · 3.4M views

#ootd#transition
UGC testimonial — lip tint wear test
Josh0:22
14K
340

@tanviugc

UGC testimonial — lip tint wear test

Sugar Cosmetics · 180K views

#ugc#liptint
Goa monsoon vlog teaser
YouTube Short0:41
52K
1.1K

@devtravels

Goa monsoon vlog teaser

MakeMyTrip · 780K views

#goa#travelreel
Priya Sharma
Reels

Fashion

Priya Sharma

@priyasharma

125K · 4.2% eng.

Ananya Reddy
GRWM Reels

Beauty

Ananya Reddy

@ananyabeauty

89K · 5.1% eng.

Rahul Verma
Shorts

Tech

Rahul Verma

@rahultech

450K · 3.8% eng.

Meera Patel
Recipe Reels

Food

Meera Patel

@meeraeats

210K · 6.3% eng.

Sneha Gupta
Transitions

Fashion

Sneha Gupta

@sneha.style

1.5M · 2.9% eng.

Arjun Singh
Shorts

Fitness

Arjun Singh

@arjunfit

320K · 4.7% eng.

Dev Malhotra
Vlog Reels

Travel

Dev Malhotra

@devtravels

560K · 3.5% eng.

Tanvi Mehta
UGC

UGC

Tanvi Mehta

@tanviugc

8.5K · 8.2% eng.

Kavya Nair
Store visits

Fashion

Kavya Nair

@kavyafashion

78K · 5.8% eng.

Vikram Joshi
Explainers

Fintech

Vikram Joshi

@vikramfinance

190K · 4.1% eng.

Pooja Iyer
Josh

Food

Pooja Iyer

@poojakitchen

145K · 7.2% eng.

Ishita Bose
Day-in-life

Business

Ishita Bose

@ishitabuilds

42K · 6.9% eng.

Rohit Khanna
Reels

Fashion

Rohit Khanna

@rohitlifestyle

680K · 3.2% eng.

Simran Kaur
Tutorials

Beauty

Simran Kaur

@simranbeauty

310K · 4.5% eng.

Harsh Bhatt
Unboxings

Tech

Harsh Bhatt

@harshtech

920K · 3.1% eng.

Lakshmi Venkat
UGC

Home

Lakshmi Venkat

@lakshmihome

55K · 6.1% eng.

Browse full creator directory

UGC production

Reels, Shorts & UGC built for performance

Try-on reels, GRWM, unboxings, recipes, and wear tests — produced for Meta, YouTube Shorts, Josh, Moj, and paid whitelisting.

Avg. Reel engagement
6.8%
Lower CAC vs static
40%
Short-form assets / mo.
2,400+
Whitelisting ROAS
3.8x
Avg. production time
5 days
Formats supported
9:16 + 1:1
  • Instagram Reels + Stories cutdowns
  • YouTube Shorts with hook scripting
  • Josh / Moj regional activations
  • Spark Ads & Partnership Ad handoff
Festive saree try-on haul
Instagram Reel0:32
89K
2.4K
18K

@priyasharma

Festive saree try-on haul

SilkRoute Co. · 1.2M views

#sareestyle#festivefit
Vitamin C serum AM routine
Instagram Reel0:28
62K
1.8K
12K

@ananyabeauty

Vitamin C serum AM routine

GlowNest · 890K views

#grwm#skincare
TWS earbuds unboxing + sound test
YouTube Short0:45
145K
4.2K

@rahultech

TWS earbuds unboxing + sound test

boAt · 2.1M views

#unboxing#earbuds
15-min paneer tikka wrap recipe
Instagram Reel0:38
48K
920
22K

@meeraeats

15-min paneer tikka wrap recipe

Swiggy Instamart · 650K views

#quickrecipe#foodreel
HIIT finisher — 60 sec challenge
YouTube Short0:59
31K
680

@arjunfit

HIIT finisher — 60 sec challenge

Cult.fit · 420K views

#hiit#fitnesschallenge
Office-to-dinner transition look
Instagram Reel0:24
210K
5.1K
45K

@sneha.style

Office-to-dinner transition look

Nykaa Fashion · 3.4M views

#ootd#transition
UGC testimonial — lip tint wear test
Josh0:22
14K
340

@tanviugc

UGC testimonial — lip tint wear test

Sugar Cosmetics · 180K views

#ugc#liptint
Goa monsoon vlog teaser
YouTube Short0:41
52K
1.1K

@devtravels

Goa monsoon vlog teaser

MakeMyTrip · 780K views

#goa#travelreel
Store walk-through — new collection drop
Moj0:35
38K
890

@kavyafashion

Store walk-through — new collection drop

Meesho · 520K views

#storevisit#meesho
Mutual fund SIP explainer
Instagram Reel0:52
71K
2.8K
34K

@vikramfinance

Mutual fund SIP explainer

Groww · 960K views

#sip#personalfinance
Kitchen hack — 3-ingredient snack
Josh0:19
24K
510

@poojakitchen

Kitchen hack — 3-ingredient snack

Dabur Honey · 340K views

#kitchenhack#snack
Day-in-life — D2C founder edition
Snap Spotlight0:47
9.2K
280

@ishitabuilds

Day-in-life — D2C founder edition

BrandGrowAgency · 125K views

#d2c#founder

Live content

Reels & Shorts from recent campaigns

Autoplay samples — fashion try-ons, GRWM, unboxings, recipes, and UGC wear tests across Instagram, YouTube, Josh, and Moj.

Festive saree try-on haul
Instagram Reel0:32
89K
2.4K
18K

@priyasharma

Festive saree try-on haul

SilkRoute Co. · 1.2M views

#sareestyle#festivefit
Vitamin C serum AM routine
Instagram Reel0:28
62K
1.8K
12K

@ananyabeauty

Vitamin C serum AM routine

GlowNest · 890K views

#grwm#skincare
TWS earbuds unboxing + sound test
YouTube Short0:45
145K
4.2K

@rahultech

TWS earbuds unboxing + sound test

boAt · 2.1M views

#unboxing#earbuds
15-min paneer tikka wrap recipe
Instagram Reel0:38
48K
920
22K

@meeraeats

15-min paneer tikka wrap recipe

Swiggy Instamart · 650K views

#quickrecipe#foodreel
HIIT finisher — 60 sec challenge
YouTube Short0:59
31K
680

@arjunfit

HIIT finisher — 60 sec challenge

Cult.fit · 420K views

#hiit#fitnesschallenge
Office-to-dinner transition look
Instagram Reel0:24
210K
5.1K
45K

@sneha.style

Office-to-dinner transition look

Nykaa Fashion · 3.4M views

#ootd#transition
UGC testimonial — lip tint wear test
Josh0:22
14K
340

@tanviugc

UGC testimonial — lip tint wear test

Sugar Cosmetics · 180K views

#ugc#liptint
Goa monsoon vlog teaser
YouTube Short0:41
52K
1.1K

@devtravels

Goa monsoon vlog teaser

MakeMyTrip · 780K views

#goa#travelreel
Store walk-through — new collection drop
Moj0:35
38K
890

@kavyafashion

Store walk-through — new collection drop

Meesho · 520K views

#storevisit#meesho
Mutual fund SIP explainer
Instagram Reel0:52
71K
2.8K
34K

@vikramfinance

Mutual fund SIP explainer

Groww · 960K views

#sip#personalfinance

12+ formats tracked · Browse creator portfolios

Operations

How we run campaigns at scale

98%

On-time creator payouts

9 days

Avg. campaign launch time

72%

Brand repeat rate

34%

Creator vetting pass rate

2,400+

Reels delivered / month

3.8x

Avg. whitelisting ROAS

< 24 hrs

Content approval SLA

18K+

Regional language creators

Planning

12-month growth roadmap

How we structure long-term creator programs for category leadership.

Month 0

Diagnosis

22% share of voice

Category audit and creator ecosystem mapping.

Month 6

Momentum

35% share of voice

Scale winning creators and close content gaps.

Month 12

Leadership

48% share of voice

Sustained share of voice in your category.

Why work with us

Creator matching

Scoring based on niche overlap, engagement quality, and budget fit.

Transparent deals

Quotes, deliverables, and payments visible to brands and creators.

UGC production

Ad-ready content at scale for paid social and performance campaigns.

Celebrity access

Macro and celebrity partnerships with negotiated terms.

D2C focus

Campaigns structured around CAC, conversion, and retention goals.

Reporting

Reach, engagement, and ROI tracked in one dashboard.

What clients say

Feedback from brands and creators working with us.

BrandGrowAgency connected us with 45 fashion creators in one week. Our try-on reels drove 3x ROAS on Meta ads.

Priya Mehta
Priya Mehta

Head of Marketing, SilkRoute Co.

The transparent deal tracker changed how I run my creator business. I focus on content — they handle negotiations and payments.

Ananya Reddy
Ananya Reddy

Beauty Creator, 125K Followers

AI creator matching saved us 2 weeks of manual scouting. We launched our UGC campaign with 120 creators in 10 days.

Rahul Kapoor
Rahul Kapoor

Brand Manager, GlowNest

Got discovered by three D2C brands in my first month. The platform makes brand collabs feel professional, not chaotic.

Tanvi Mehta
Tanvi Mehta

UGC Creator, 8.5K Followers

Common questions

Timelines, programs, and how we work with brands and creators.

Deep dives for both sides: creator & brand blog, hire guides, and glossary.

Monthly creator economy briefing

Rates, Reels benchmarks, Shorts CPM trends, and platform updates for India.

Subscribe via contact

Get started

Hiring creators — or ready for paid Reels?

Brands: share goals and get a nano/micro shortlist within 48 hours. Creators: apply with your niche and rate card — we match real briefs, not vanity barter.

Prefer email? Contact us directly

Get Started

Tell us about your goals. We'll build a custom strategy within 48 hours.

Book a Free Strategy Call